They call themselves technology providers, optimizers and experts, and rebels of the industry: Markus, Stephan, and Thomas, founders of flexoptix GmBH. As a leading technology provider for optical components, they simplify the processes for network builders deployment operations. Easy, isn’t it?

After a strategic brand workshop, we developed an extraordinary design language to strengthen the rebel-but-expert image and backed it up with a strong claim.

The website was based on wireframes, which we unfortunately only developed based on assumptions. So the approach at that time was not yet user-centric.

Nevertheless, it was a great learning experience to deal with the purchasing process of this dimension.


Corporate Design, User Interface Design, Wireframing